One of the goals of most sellers is to get their house SOLD FAST! That is why we at The Lamb-Pennington Group are poised to move quickly once we enter into a Listing Agreement. The first 2-3 weeks are critical to a fast sale.
Did you know that there are actually TWO groups of buyers out there? (To be honest, many agents do not understand that marketing truth themselves). Buyer Pool #1 represents buyers that are ready, willing, and able to purchase YOUR house NOW! They are actively looking in the market and generally tour your home in the first 2-3 weeks. Buyer Pool #2 are buyers looking around, but are not yet ready to buy. These are the buyers that typically purchase homes that have been on the market longer periods of time.
That is WHY we move fast - to maximize exposure of your house, capture BOTH BUYER POOLS, and get your house sold quickly. Following are the general steps we follow with our Marketing Plan.
Preparations and Staging of Home
Photoshoot and Inspections/Disclosures
Start Development of Market Materials
MLS Entry and Internet Postings
Lyon Office Tours (Wednesdays)
MLS Realtor Tours (Thursdays)
Open Houses (Saturdays/Sundays)
Presentation of Offers